I work a very mundane 9-5 job 5 days a week. No matter what I do or how many people I help, nothing changes and life moves on. I want to make and impact on other peoples lives regardless of how small it is. Regardless of how your day starts, I want you to feel happy choosing the a nice mug to go with your morning drink. And if choosing a nice mug every morning brings you even a small amount of happiness, I am satisfied with that. This applies to everything I make, whether you are eating alone or with family. I want everything I make to be used and shared with everyone.